The importance of shared value

In today's rapidly changing business landscape, sustainability has evolved from a mere buzzword into a powerful framework that enables businesses to reduce their impact on the environment and society while creating positive change.

Small and Medium-sized Enterprises (SMEs) have a crucial role to play in shaping a sustainable future, and one approach that holds great potential for them is the concept of shared value.

Let’s explore the significance of shared value and how SMEs can leverage it to make a meaningful difference and continue the conversation at our online evening event on 27th June.


The Power of Shared Value

Shared value goes beyond traditional Corporate Social Responsibility (CSR) efforts. It involves identifying and implementing actions that align the interests of the company with those of society and the environment. By creating shared value, businesses can address social and environmental challenges while simultaneously driving long-term profitability. This approach recognizes that societal issues are not separate from business operations but interconnected opportunities for innovation and growth.

Taking Steps Towards Value-led Sustainability:

Attending events like YTM Learn Grow Achieve can be transformative for small business owners seeking to embrace sustainability. These events enable conversations with others , also faced with similar challenges and need to contribute.

Networking for Impact:

A key advantage of attending YTM events is the opportunity to connect with like-minded individuals from various industries, experience levels, and diverse networking goals. Such an environment fosters valuable discussions and enables meaningful connections. By engaging with individuals who share a passion for sustainability, SMEs can gain fresh perspectives, valuable insights, and potential collaborative opportunities that can propel them towards their sustainability goals.

Immediate Actions for SMEs:

To embark on a sustainability journey, SMEs can take immediate steps that drive meaningful change:

  1. Conduct a sustainability assessment: Evaluate business operations to identify areas where sustainability improvements can be made.

  2. Implement energy efficiency measures: Reduce energy consumption and explore renewable energy options to decrease the carbon footprint.

  3. Embrace circular economy principles: Adopt practices that minimize waste and maximize resource efficiency.

  4. Engage stakeholders: Involve employees, customers, suppliers, and local communities in sustainability initiatives, fostering a shared commitment to positive change.

Moving Forward proactive steps can enable SMEs to drive transformative change, reduce their environmental impact, and contribute to a sustainable future while fostering long-term success.


The upcoming event on the 27th June, will introduce a simple sustainability framework tailored specifically for SMEs, providing guidance on navigating the path towards value-led sustainability. By committing to take action, SMEs can make tangible progress in reducing their environmental impact and driving positive change within their communities.

We have invited, Euan Ronald , a Senior Manager in EY's Climate Change & Sustainability Services, to share his insights and with over two decades of experience in sustainability, environment, health, and safety management across global industry sectors.

With a strong focus on shared value, Euan has helped numerous organizations develop and implement sustainability strategies that address risks and maximize opportunities. His passion lies in guiding businesses towards a future where improved lives coexist harmoniously with planetary boundaries. We invite you to join the conversation.

Together, we can create positive change and build a world where business success aligns with the well-being of people and the planet.



Hello, we are the team behind YTM- Kerryn and Leigh Powell.

We look forward to connecting with you. and know that when you learn how to better connect through purposeful conversations you will see a positive impact on your business.

Your business will benefit from your increased confidence, improved conversational skills, access to support, focus on business strategy and the opportunity to share knowledge and experience with like minded business owners and professionals. See for yourself; transactions flow from transformation and relationships are the key! If you would like to receive updates on our events, connect with us via our LinkedIn Company page

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