Business owners need to answer this question as a fundamental test of the viability of their business proposition.

This article is the second in a series of articles that will track the sequence of things a business owner, existing or start up, needs to solve to build a bigger better business. The first article was how to get How to get paid based on your worth!

When you have an idea for a new business venture, one of the best things you can do is share it with people you trust. Why? Because those people will bring a fresh perspective, perhaps making suggestions that you hadn’t thought of yet. They will also likely ask you questions, prompting you to consider your idea from a number of angles.