September- surprising and delighting your customers

Our lunch and learn prompted us to consider the value and impact of reviews on our business and how to create an experience where clients and customers are keen to share their love.

Our guest speaker was Karl Schwantes and he provided rich insights that focused on how we can

1.     Change your prospect buying behaviours

2.    Better understand why reviews are the best form of lead generation, Most trusted = most enquires

3.     Why you need a better system, if you are not getting 5 out of 10 Google reviews

The recording from this session was added to the Member Portal and we know that it will be well watched.

The evening event, in person rekindled existing relationships and the interactive format no doubt had everyone thinking about the testimonials and recommendations they not only give , but receive.

After all, testimonials and reviews are a fine example of successful collaborations and are founded on trusted, positive relationships and service to others.

Graphic and pointers- courtesy of Sue Parker, Dare Group

Here are the key points to remember when you are writing or asking for a testimonial or recommendation:

1.CONTEXT – of relationship, brief, problem, scope of job and needs

2.ACTIONS – work and strategies undertaken, processes and engagement

3.RESULTS – the outcome and impact – and not just metrics and $$

4.PERSONAL INSIGHTS – share something of the person, and how you experienced them – authentically.

We also talked about collaboration and the value of recommending people in your network with whom you have had positive experiences.  By recommending them, not only does it raise their profile and build your relationship, but it also raises your name in front of the readers.

Is there someone or some people,  in the YTM community have you worked with, but never given a testimonial or recommendation? Do it today!