Do you ask yourself WHY you should invest time and money in attending the “YTM Lunch and Learn sessions”?
We believe it is because technical “know- how” in your business is not enough on its own for to scale and prosper. At YTM we provide tools and resources that specifically support you and your business’ growth.
At our events you can ask questions and learn from the experts to increase your knowledge and understanding. This allows you to reflect and review to make informed decisions for your business strategy.
Too often, business owners and professionals do not know what they do not know. Quite often, when they attend our events, they learn that there is a better way!
Insight: How to use Google Analytics to improve your business outcomes
If you have a business website, you will know that analytics tell you a lot about your website visitors. But this only becomes valuable if you use the information to make decisions that lead to better outcomes.
In this session, you will learn:
· How to use analytics as an ongoing feedback loop to tell you which of your marketing activities are making an impact
· How to approach analytics (spoiler alert: start with the end in mind)
· The 2 (free) tools you will need to get meaningful analytics from your website
· How to customise Google Analytics reports to increase relevance
· How to build a simple data habit into your monthly workflow
Our Presenter: Carolyn James
Carolyn James is founder of Website Insights. She is an analytics specialist who brings with her 25 years of experience in the IT sector. Carolyn established Website Insights to help business owners measure and improve their online effectiveness. She loves unlocking data and showing people how it can be used in a systematic and disciplined way to get better results from online marketing.
Carolyn focuses on understanding her clients’ business so that she can transform ‘a deluge of data’ into clear and relevant reports that guides decision-making month after month.
You will receive a link to register for the zoom meeting 48 hours prior to the event.
Any other questions? Call Kerryn 0414 856 616
Check out our YTM Membership and all it has to offer you! This is one of two monthly events included in the membership , plus a recording is available in the Member Portal for future reference (while you maintain membership) .
Check out the other inclusions and decide the right package for your needs. HERE .
Or purchase a ticket as a non member
What do people say about YTM ?
“I am grateful for how much I have learned at YTM events, both online and in person.
My business has grown through the connections I have made, and I have achieved my business goals as a result of Kerryn and Leigh's support and guidance.” - S. James
Thank you to our YTM Partners