Brand Values are one of the most underestimated brand assets when it comes to building brand loyalty.
Why is this? Because brand values are anchored in feeling. The feelings we create for our customers. The experiences we give them that fit within their view of the world.
And feelings are hard to measure.
But it’s these difficult to measure things that are central to the story we create within our brands.
Your brand values are what you believe. What your brand stands for. What defines it.
Join us and explore why values are the key to customer loyalty and how to find yours.
Key learning’s you will take away:
Why values are one of the most underestimated brand assets
How to find your brand values
How to take action and make your values a strategic driver of business success
Benefits and outcomes for you!
In this workshop we’ll explore why brand values are so important in building a business you love, a process for discovering and capturing your values in writing, and simple ways you can live your brand values in the day-to-day of your business.
Our speaker:
Amey Lee
Amey was the kid who always drove her mother mad by asking “Why?”
A lot.
And not much has changed.
She’s curious by nature. These days though, Amey uses that curiosity to help her clients understand their uniqueness, find their "Why?" and then connect with their tribe so they can make a difference to the people that matter to them.
Amey has been in the communications industry for her entire career. A writer, brand specialist and content strategist, she's worked with brands such as the BBC, Guild Insurance, Melbourne Girls Grammar and Fernwood Fitness across a range of mediums including marketing, advertising, video, digital and public relations.
As a Brandsmith, Amey helps create brands that matter. At Heart Content, she works with clients of all sizes to create brand value through brand story and content strategy.
She’s part strategic and part creative and brings a little bit of her heart into everything she does.
Once you book your ticket, you will receive a Zoom link 24 hrs prior to the event.
Format:
1200-1230 optional open networking in breakout rooms
1230-1330 Insight starts and includes Q & A time
We believe technical “know- how” in your business is not enough on its own for you to scale and prosper. At YTM we provide tools and resources that specifically support you and your business’ growth. Each month we invite subject matter experts to share with us some tips, tools, strategies that can be applied in building a better business.
A key component of these events, is time to connect in open networking, learn from the speaker allowing you to reflect and review your own approach and then have your questions answered. Regularly - discussion with others, opens up further opportunities.
These are not sales pitch opportunities, where you are expected to buy a program, but rather a value exchange from presenters who are keen to contribute to others and understand that when the time is right, you will have started the conversation and your understanding about how they can help you.
This session is provided complimentary to YTM Members and is housed in the YTM Member Portal for future reference. Interested in becoming a YTM Member?
In the meantime,
Interested in becoming a YTM Member ?
Sharing and learning from their experiences
Learning from subject matter experts on key business insight topics
Improved marketing, targeting, pricing, cash flow and lead conversion
Road-testing ideas and sharing feedback
Building confidence, voice, authority and brand
Find advocates, collaborators and trusted referrers
How to incorporate processes and systems to work smarter not harder
Understanding the importance of supporting community
provide opportunity to raise their profile and leverage reach of YTM
no single category, as we believe people work with those they know, like and trust
Sign up for event notifications and receive a FREE GIFT of Conversation Starters HERE and Follow our LinkedIn Company Page HERE
Please note terms and conditions apply ;
Photographs and videos may be taken for promotional purposes
If you have any questions call Kerryn 0414 856 616
No refunds.
Sign up for event notifications and receive a FREE GIFT of Conversation Starters HERE and Follow our LinkedIn Company Page HERE
