How to Engage your Current and Potential Clients

Marketing is a key ingredient for business growth which all businesses must pay attention to, but gaining attention in the noisy world we live in is not always that easy.  Creating  content that engages with your current and potential clients in a variety of ways is good for your business growth and allows you to make a unique and relevant impression for those you want to me noticed by.

Simon Holt from Visual Culture, a video production house shared with the YTM community back in 2017 that video was taking over the world at an alarming rate.  It certainly appears that Simon was correct! Simon spoke at YTM back in 2017 on new ways to use video and I thought it was worth re-sharing with you as you continue to build relationships with your prospects and clients, today.

USE VIDEO IN YOUR EMAIL MARKETING

Email is the easiest and most accepted form of communication between business and client or customer and no other marketing medium can communicate to your audience as quickly and effectively as video. Together, they make the perfect team! Those who use video in their email marketing campaigns have seen an increase in their email open rates and shares.

Using video in emails broadens the opportunity to customize and personalise your message, adding value to the emails you send, increasing effectiveness of targeted marketing and therefore, engagement.

If you want to keep with the trends and video embedded into your email marketing then you here is a step by step tutorial.

LIVE VIDEO:
Live video allows you to share your video in real time with your target audience. This form of engagement was one of the biggest and most exciting developments last year  and there is no doubt that businesses will be using this effective approach more than ever in the year ahead.

Live video can be used to hold Q & A sessions, cover an event, promote a product or even provide customers with a “how to” video. Facebook Live (the most popular live streaming platform) gets your business in front of that camera and engages with your customers in the moment! It has been said that people spend 3x more time watching Facebook Live videos compared to “normal” videos so it’s definitely a trend worth adopting!

Learn how to actively use Facebook Live to benefit your business here.

FACEBOOK VIDEO:
Facebook boasts more video views than YouTube. When you scroll through your Facebook newsfeed, 50% of what you see on there is video based; news updates, product advertising, funny videos, corporate videos and more. It is predicted that Facebook will go through big changes over the next two years to make it more video focused. So, keep up with the trend, start getting on top of how it works now so that you are ahead of the game!

Creating a video may seem daunting at first but remember, people are far more forgiving of “off the cuff” videos than they are about “thrown together” written information. In fact, it can even benefit you and your business for your target audience to see the “real you”, that includes making mistakes, looking vulnerable and even going in and out of focus. A grammar mistake or spelling mistake is unforgivable to the point where people can question your credibility. It is time to start getting in front of that camera!

Video follows fashion trends just like everything else, especially when technology is developing so quickly it tends to lead the way. Find out here why video is so important to reach your target audience.

TELL YOUR STORY AND CONNECT WITH YOUR AUDIENCE

During the current restrictions our events have moved to online. You can see from this video, the style of conversations we have at our events, that bring business owners together to have facilitated conversation, to connect and to continue to learn.

I have also created two board games that can be played online. I am using video here to show you how we spent a fun evening deepening our relationships in a small group. Video helps to tell the story and let’s you have a sneak peak into a game that you can play with your group, team or clients.

If you are keen to deepen relationships with your network, consider how you too could be using video.

Check out our coming events HERE