The year is well and truly moving along. In the blinkof an eye we move from December to February!   Over the holidays, I had many discussions with my husband and YTM Business Mentor, Leigh Powell on what YTM had achieved in 2017 and the direction we would take in  2018.  All businesses need to review their strategies and the start of the year is a great time. Infact we have a "Goal Setting and Accountability" Workshop scheduled for the 13th February , if you need some guidence. 

From the dawn of recorded history networking has been a critical tool for survival, growth, and prosperity. Even the archetypal mad inventors slaving away in their lonely cave or tower was surrounded by books… in reality, they were also in contact with other great minds working in related or parallel fields from whom ideas, methodologies and discoveries to test and build on were exchanged.

Dr. Jason Fox, spoke about how we  often suffer from default thinking or  auto pilot. He suggested we make a new goal of  challenging  the things we do automatically and the approaches that we use without thought.

It made me think more about innovation, which is  a hot topic these days.  We talk about businesses needing  to continually change,  to improve and look for a new ways.  Products and services quickly become stale or redundant as new and better ways of “doing” are created. 

Marketing is a key ingredient for business growth which all businesses must pay attention to, but gaining attention in the noisy world we live in is not always that easy.  Creating  content that engages with your current and potential clients in a variety of ways is good for your business growth and allows you to make a unique and relevant impression for those you want to me noticed by.

When we cut through all the noise and deliver our communication the way the client/colleague likes, understands and knows we have a greater chance to build lasting business relationships.  Understanding the 4 different styles and how to use them assists in greater understanding for all parties. 

Did you know Melbourne turned 181 years old last year ?  What an achievement! Last  November, YTM Networking with a Twist turned three.  Both YTM and Melbourne are built on conversations that create profitable relationships and achieve outcomes.

Now into  our fourth year of  running events  in Brighton and various locations throughout Melbourne, I have witnessed how learning brings people together to network and benefit from the experience of others.