Why Wouldn't You Showcase Your Skills Through Networking?
Case Study: Sam McFarlane, Accomplished Speaker and Workshop Leader, Member of the YTM Business Networking Community
Sam McFarlane, Entrepreneur and Business Owner of Sam Says offers a digital marketing agency specializing in boosting the online presence of SMEs and entrepreneurs.
With nearly two decades of experience, Sam transitioned from a successful corporate marketing career to establish her agency in 2012, focusing on the pivotal role of social media in business growth. Her expertise spans social media management, customized training, strategic planning, and event marketing, making her a trusted advisor and strategist in the digital marketing realm. An accomplished speaker and workshop leader, Sam simplifies complex digital marketing strategies into actionable insights. She is committed to her clients' success and continuous learning, ensuring her approaches remain innovative and aligned with current trends. Her passion for digital marketing drives her to create tailored solutions that not only engage target audiences but also foster meaningful growth for the businesses she partners with.
Sam joined Your Time Matters (YTM) business networking community before COVID-19 hit. Attracted by the blend of learning, networking, and professional development opportunities, Sam was looking for a community that could support her personal and business growth. Unlike many other business networking groups that focused solely on networking, YTM provides a mix of both, along with a strong sense of community. Sam appreciates the structured approach of YTM events, where facilitated meaningful connections and learning experiences are on offer at every single event. The leadership of Kerryn Powell, the connector and The Network Catalyst, and Leigh Powell, Business Mentor and strategist with extensive business experience, provides a strong team that sets YTM apart from many other networking groups that focus on referrals.
BUSINESS NETWORKING OPPORTUNITIES ARE MIXED
Some of the thoughts that run through the minds of business professionals when exploring networking opportunities are mixed and the individual needs to consider the opportunities or loss of opportunities from various angles, which can include:
“ If I do not waste time at networking , I will might have more time to focus on the core aspects of my business”.
“Avoiding networking events can save me money on membership fees, event costs, and travel expenses”.
“I can miss out on opportunities to expand my connections with potential clients, partners, or mentors that could significantly impact my business growth.”
“Without exposure to diverse perspectives and experiences, I might miss out on important learnings and trends that could benefit my business.”
“Not being visible and showcasing my skills and expertise can limit my opportunities to establish myself as a thought leader in my industry”.
“Lack of opportunities can lead to stagnant growth of possibilities for collaborations, and insights that can drive my business forward.”
WHY WOULD YOU BELONG TO THE YTM BUSINESS NETWORKING COMMUNITY?
Sam, like most of our business community has a lot to manage with family, business, clients and life. It is one of the reasons that our community exists, so that we can support learning, and encourage connection with like minded others as we know running a business has many challenges. So we were interested in asking Sam, why she became a YTM Member, and found the following:
Holistic Learning and Networking: "It wasn't just networking, it wasn't just learning. It was a bit of a mix of both." (YTM’s events offer a unique blend of learning, networking, and professional development, making them more engaging and beneficial for members. )
Diverse Perspectives: "The community within the group essentially brought together various perspectives that helped me see new opportunities." (The diverse backgrounds and industries represented within YTM provided Sam with fresh perspectives and innovative ideas that expanded her horizons.)
High-Caliber Leadership: "Kerryn is a really good connector and Leigh obviously has a lot of business experience as well." (Kerryn’s ability to connect members and Leigh’s business expertise added immense value, offering support that goes beyond typical networking groups.)
Professional Development Opportunities: "I've also had the opportunity to do some presentations on their Lunch and Learn, which has been good for my professional development." (Sam has had opportunities to present during Lunch and Learn sessions, enhancing public speaking skills and boosting professional confidence, and in fact is competing in the YTM Insight Awards on the 30th July)
Innovative and Engaging Events: "We had an event where we used one of the games that Kerryn had created, and it was so clever because you got to know the people in your team so much better." (YTM’s events, including innovative activities like games created by Kerryn, helped members connect on a deeper level by sharing personal stories.)
Building Meaningful Relationships: "Getting to know the members on a deeper level has been really beneficial." (Through regular participation, Sam built deeper relationships with other members, moving beyond superficial interactions to form valuable professional connections and also gain several clients)
Professional Growth: Sam’s involvement with YTM led to acquiring new clients and gaining confidence in presenting and networking, significantly boosting professional growth. "I've been able to get some clients from YTM, so that's been good professionally."
Opportunities for Accountability and Collaboration: "The small group accountability I think is great." (Sam has utilised the accountability group sessions, which facilitate deeper connections and collaborative growth).
Sam McFarlane’s experience highlights why we exist to create connection, foster community and influence change.
For business owners seeking a comprehensive and supportive networking community, YTM offers invaluable resources, high-caliber leadership, and meaningful connections that drive personal and professional growth.
Why wouldn't you attend a business community where you can thrive, learn, and build relationships too?
If you are seeking more than transactions, and are keen to make business networking an enjoyable and valuable part of your life, as well as gain support, connect with like-minded professionals, access valuable tools, and build a trusted network , check out YTM. Visit www.yourtimematters.com.au for more details and to register for upcoming events.
Don't miss out on the opportunity to elevate your business and expand your horizons with YTM.
Hello, I am Kerryn Powell, the founder of YTM and also, known as the Network Catalyst.
I look forward to connecting with you and introducing you to my business community of men and women in business. I know that through purposeful conversations you will see a positive impact on your business and have access to a the support, knowledge and community you need.
Your business will benefit from your increased confidence, improved conversational skills, access to support, focus on business strategy and the opportunity to share knowledge and experience with like minded business owners and Check out what our community offers and come along to an event soon to experience for yourself; transactions flow from transformation and relationships are the key!
If you would like to receive updates on our events, connect with us via our LinkedIn Company page or visit our contact page and drop us a line.
